The e-commerce giant from Canada Shopify has said that it is partnering with TikTok to work on different feature that will allow the shoppers to buy directly from the app. The Shopify merchants who have got TikTok business account can easily add a shopping tab to their profile for the first time ever. The pilot version is available to the US and UK users and company will launch in other regions in the coming days.
Social Media giants like Twitter, Facebook and YouTube have been investing in the shopping features in order to drive the sales growth. The companies are vying on social commerce industry which relies on the ability of the users to discover as well as buy the products through social media apps.
Another social media app i.e. Instagram has also said that they will launch advertising on its Shop feature globally as it seeks on earning money from brands in a hope to reach new customers. Instagram Shop is a tab on Instagram that allows the users to browse items like clothes as well as beauty products. You can also purchase the items directly from Instagram app.