Italian based luxury fashion house Gucci is allowing it’s customers to try on the shoes virtually and also see how they look before they buy it. For this Gucci has introduced a new Augmented reality lens on Snapchat. There are many brands like OnePlus and Audi and also some famous fashion brands like L’Oréal and Louis Vuitton which are using the augmented reality in order to engage their consumers and create some unique and imposing digital experiences during the COVID-19 pandemic.
Experts have said that the global pandemic has generated interest in technologies like the augmented reality in last few months. This augmented reality has opened the new doors to reach the consumers through the smartphones when people are staying indoors and shopping online.