Facebook is developing a new version of Instagram for kids who are under the age of 13. At the moment, Instagram’s policy forbids children under 13 years of age to join the app. The announcement was made by the Vice President of the product, Vishal Shah.
“I’m excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list,” wrote Shah on March 18. “We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”
It has also been reported that the kids project will be supervised by Head of Instagram Adam Mosseri and Facebook VP Pavni Diwanji. Diwanji earlier worked on YouTube Kids app with Google. The upcoming app will be equipped with a parental control feature which will help kids communicate with their friends and discover new hobbies.
This announcement was made days after Instagram revealed that they are working on making the platform safe for the children. Instagram said that it is ensuring whether the kids signing up are above the minimum age set by them. This will be ensured by new artificial intelligence as well as machine learning technology which is under development at the moment. With this they can also filter inappropriate content for the users under 18.
A new safety feature has also been introduced that will prevent the adults to interact with the kids. It will prevent them from sending messages to the ones under 18 who do not follow them. Instagram will send notification to the adults that sending messages to this user is not allowed.